P&O Rejuvenate 2009 Brochure

Customer research has prompted P&O Cruises to totally rejuvenate its 2009 travel brochure. The new brochure is categorised by destination rather than featuring cruises based on each ship in the P&O fleet. There are new ports of call including Antwerp in Belgium, La Spezia in Italy and Hvar in Croatia.

P&O Cruises’ managing director, Nigel Esdale, said: “Overall we have injected more energy and dynamism into the brochure.  It is now easier to navigate with itineraries grouped by region, colour coded sections and cross-referencing to the website for additional information. This redesign has been done with agents in mind, making it a more obvious recommendation for customers who perhaps know they want a summer holiday to Italy, but have never considered a cruise before. 

“Cruise holidays paid for in sterling have always offered excellent value for money but, this year particularly, with the current exchange rate, cruises are now one of the most cost effective ways to visit Europe. Real savings can be made by families, and couples, as all the little extras, which turn out to be not so little, in hotels and resorts, like entertainment, supervised children's clubs and night nursery, are all included in the cost of a cruise.”  

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